The DunkerGruppe, a German car dealership group based in the
Frankfurt area, was in need of a website which would be essential to their future
success. ITMS Marketing’s task was to create and launch a website through
the use of an integrated communications strategy. The primary communication
objective was to promote and generate interest in the newly created website,
while strengthening the image of the automobile group in the process. The long-term
goal of the company was to increase car sales by acquiring new customers through
the web portal.
