ITMS Marketing created a highly interactive and user-friendly
website that provides visitors with a fully searchable car database. A unique
online sweepstakes, highlighting and incorporating DunkerGruppe’s products,
served as the focal point of the Internet communications strategy during the
website launch. ITMS’s thorough marketing efforts also included inspiring
advertisements, persuasive radio time, and extensive editorial coverage, as
well as effective below the line advertising initiatives. The sweep- stakes,
which was designed and implemented in a sophisticated manner, provided the necessary
momentum to deliver the advertising message to the relevant target groups and
keep it in the forefront of the consumer’s mind.
