The new Internet website proved to be an important point of
contact to the consumer as it was able to help increase brand awareness of the
DunkerGruppe considerably. In just the first two weeks of the campaign, the
newly launched website recorded a record number of visits from 2,100 unique
visitors, amounting to over 24,000 page views. The campaign initiated a trend
that led to the increased familiarity of the DunkerGruppe’s Internet site
among potential clients in the region. Likewise, the user-friendly car database
established a new sales channel, which led to a significant increase in Internet
sales.
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