ITMS Marketing carried out a study done in cooperation with
over 700 German travel agencies, which revealed US Airways’ existing image
and information shortcomings. The valuable insights gained from this study were
used to develop a targeted communications strategy and timeline. This strategy
included: the efficient integration of the study’s positive results into
a press release that was widely distributed, the providing of US Airways’
sales department with new contacts and an accurate list of prospective new business
clients, and the creation of a European newsletter used to intensify the flow
of communication to US Airways’ essential target group.
Newsletter
Survey