The final analysis of the campaign verified that, based on the
meticulously conceived study, specific communication measures can be selected
and applied in order to spread information as well as improve company image.
Following the conclusion of the campaign, members of the US Airways sales department
reported that they were in a better position to respond to travel agencies’
needs and information requests and that they received a decisively higher positive
reaction from those agencies. The success of the the bi-yearly newsletter will
be expanded on in the future to include a regularly distributed digital offshoot,
the e-newsletter, which will contain the latest news and up-date-specifics concerning
US Airways.
Newsletter
Survey
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