US Airways’ European operations consist of five business
divisions which are located all across Europe. For the first time these five
divisions were required to come together to present their strategic business
goals at the annual international management meeting. ITMS Marketing’s
task was to develop a multimedia presentation with a distinctive style that
could effectively visualize the joint performance of these five groups. The
application needed to be designed to convey the subject matter in a clear, attractive,
and convincing manner while maintaining its user-friendliness, to allow US Airways
executives to easily make last-minute content changes.
