The concept was visualized through the creation of an interactive puzzle featuring the flagship of the US Airways fleet – the Airbus A330-300. The 3-D animated puzzle served as a symbol: in the same way that individual puzzle pieces form a picture when put together, when the different business divisions of the company work together they form one entity. The presentation persuasively stressed the fact that the airline could only operate with the support of all of its divisions; all divisions were equally important in insuring the success of the airline’s operations and yearly business goals and objectives could only be reached when acting as a group and not individually.
