How a successful sports marketing agency developed into a full-service advertising and marketing communications group
Drawing on the knowledge and international experience gained as a professional athlete, expatriate New Yorker George Pascal founded and began building ITMS as a thriving sports marketing agency in 1991 in Frankfurt, Germany. From the very beginning, Pascal intended to have a different kind of company. He knew that in order to be successful, he would need to establish a respectable agency brand offering a range of high-quality, highly creative and intelligent marketing services with first class business principles. ITMS rapidly established itself based on its personal approach and outstanding marketing campaigns. Clients from across the sports spectrum appointed ITMS to expertly create and implement business entertainment campaigns for the corporate community.